Our story

A House born from a gesture — well-being, art, and Provence.

L’AUGUSTE Provence was not born as a cosmetics brand.It took shape in 2019 through the meeting of two women: Laure, a painter rooted in Provence, and Stephanie, with over twenty years of devotion to aromatherapy and holistic well-being.

From this friendship and their shared sensitivity to beauty, gesture, and emotion came a first creation: an organic lavender sachet adorned with one of Laure’s watercolours — conceived as an object of well-being.

From the very beginning, L’AUGUSTE already carried within it what still defines it today: an attention to the senses, to materiality, to ritual, and to the way a simple gesture can transform an everyday moment.

The name "Auguste" comes from the first names of both Stéphanie’s and Laure’s maternal grandfathers—one a craftsman and the other an illustrator.

Care as a natural continuation

Very quickly, the desire to go further became clear. From this first expression of well-being, Stephanie wanted to bring a new dimension to the House: skincare.
Not as a departure, but as a natural continuation of the same pursuit — gestures that unite efficacy, sensoriality, and presence to oneself.

Skincare then became a new way of inhabiting ritual: through texture, through contact with the skin, through fragrance, through the attention given to each application.


The choice of waterless

Drawing on her experience in aromatherapy and her exacting approach to formulation, Stephanie understood early that concentration had to be at the heart of this philosophy.
Why dilute when one can formulate with precision?
Why multiply when one can move towards the essential?
Waterless became an obvious choice.

Formulating without water means choosing ultra-concentrated skincare — rich in organic plant oils, pure essential oils, and active ingredients selected for their precision and relevance.
It gives rise to textures that evolve on contact with skin and water, transforming each application into a true sensorial experience.

A House shaped in Provence

Each creation is formulated and handmade in our Provence laboratory.

No outsourcing.

No industrial production.

Laure paints the watercolours.

Stephanie creates the formulas.

Provence is not a backdrop. It is our rhythm, our material, our anchor. Its light, its stone, its dry herbs, its olive trees, its slowness — all of it inhabits the House.

A House of rituals

Today, L’AUGUSTE Provence is an independent House of beauty and rituals. We create little — but with exacting standards.
Concentrated skincare.
Textures that evolve.
Gestures that accompany the skin rather than correct it.

In 2025, our Fleur de Lavande soap received the Excellence Award at the European Natural Beauty Awards.
In 2026, our waterless facial cleanser VELVET received a Beauty Editor’s Choice Award at the Beauty Shortlist Awards.

These recognitions honour our standards, but they do not change our direction.
We continue along the same path: rare skincare, deeply sensorial, rooted in Provence, conceived as rituals of presence.

L’AUGUSTE Provence
A Provençal House of rituals.

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