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Our story

OUR ORIGINS

A conviction: beauty deserves better than compromise.

The Beginning

L'Auguste Provence was founded in 2019 through the collaboration of two women: Laure, a painter based in Provence, and me, Stéphanie, who has been passionate about aromatherapy for over 20 years. Our painting sessions blossomed into a friendship and led to our first product: an organic lavender sachet adorned with an exclusive watercolor.

However, we wanted to go further. I aimed to create skincare products that would reflect my passion for aromatherapy and skin care, adding an emotional approach. I drew a parallel with aromatherapy and focused on developing concentrated formulas, akin to how essential oils capture the essence of plants.

The name Auguste pays homage to the first name of our respective maternal grandfathers.

The Waterless Turning Point

With two decades of experience in aromatherapy, I realized that concentration is key. Why dilute precious active ingredients with water? Why pay for water when you can have the pure essence of benefits?

This led to our waterless approach: no water, no preservatives, no compromise. Just ultra-concentrated formulas where every drop counts.

This decision resulted in something magical: creating textures that transform on contact with water on the skin. A triple effect: pure concentration, unique sensory experience, and powerful emotional impact through essential oils.

Our Workshop in Provence

Everything is made by us in our laboratory in Provence. No subcontractors. No industrial production.

Laure paints the watercolors that enhance some of our creations, while I formulate and craft each skincare product and cold-process soap.

Provence is not our backdrop. It's our laboratory. Light, limestone, olive tree inspire every formula.

Our Artistic DNA Evolves

We began with lavender sachets. Now, we create innovative waterless cosmetics.

Our artistic DNA remains artistic at the core of our brand but now finds expression in the beauty of our concentrated formulas, the elegance of our transformative textures, and the purity of our olfactory signatures.

We have consciously chosen to refocus our brand on waterless natural cosmetics and artisanal soaps, believing this is the future.

Our Values

Concentration: No superfluous ingredients.

Innovation: Transformative textures, reinvented uses.

Craftsmanship: Handmade in our laboratory in Provence.

Authenticity: Pure and organic essential oils exclusively. 100% plant-based active ingredients. No synthetic fragrances.

Modernity: Rooted in Provence, with a vision toward the future. Waterless is the future of responsible beauty.

Today

We are a small house that manufactures artisanally. We evolve, learn, and adapt.

In 2025, our Lavender Flower soap received the Excellence Award from the European Natural Beauty Awards.

We do not promise perfection. We offer the essentials: exceptional skincare, pure concentration, simplified rituals.

L'Auguste Provence: Provençal beauty house.

Pioneers of waterless.

My personal conviction

I use the skincare products I formulate every day.
My primary requirement is to only offer what I use myself.

However, I believe that beauty extends beyond what we apply to our skin.
It also comes from our state of mind and our ability to cultivate optimism and joy in our lives.

A skincare product cannot do everything, but a daily ritual can become a moment for self-care—a pause for reconnection.
Our transformative textures provide this experience, allowing you to take care of yourself, both body and mind.

Beauty is about balance.
Our cosmetics are just one aspect of it, not the sole solution.

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