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Cleansing Ritual

Cleansing Your Skin: Is Double Cleansing Really Necessary?

The minimalist and effective approach of VELVET suggests that double cleansing—an idea inspired by Asian skincare rituals—consists of two successive steps:

1. The first step involves using an oil-based cleanser to dissolve makeup and excess sebum.

2. The second step uses a water-based cleanser to remove sweat, dirt, and dead skin cells.

However, it's important to note that adding extra steps doesn’t always guarantee better results.
Depending on your skin type and the products you choose, double cleansing can even become counterproductive.

Why Proper Cleansing is Essential — But Not Necessarily in Two Steps

Regardless of your skin type, a thorough cleanse once a day, especially in the evening, is crucial for removing:

- Pollution
- Excess sebum
- Dust
- Sunscreen residue
- Makeup traces

What truly weakens the skin is not the number of cleansing steps, but over-cleansing.

Many cleansers, including foams, gels, and products rich in surfactants, can:

- Disrupt the skin barrier
- Cause tightness and redness
- Trigger excessive sebum production
- Worsen sensitive or reactive skin

To avoid these issues, we have chosen a different approach: a waterless, highly concentrated formula that cleanses deeply while fully respecting the skin.

Why a single step can be more effective

VELVET offers the same benefits as double cleansing in a single step—without stripping the skin.

1. A Cream Texture that Dissolves Makeup, Sebum, and Impurities

Its formula, based on organic plant oils, gently dissolves:
- Makeup (not suitable for use around the eyes)
- Excess sebum
- Pollution and fine particles

2. Transformation Upon Contact with Water

When water is added, the cream transforms into a silky milk. This metamorphosis allows it to:
- Lift hydrophilic impurities
- Rinse cleanly and easily

A nourishing base that maintains the skin barrier, leaving it soft, supple, and well-nourished.
A minimalist approach — yet highly efficient.

What About Your Morning Routine?

In the morning, a gentle cleanse can be beneficial for several reasons:

- It removes any leftover products from the night before.
- It eliminates sweat accumulated overnight.
- It prepares the skin for your day cream.
- It helps to smooth the skin's surface.

A small amount of VELVET offers a fresh, comfortable, and non-drying cleanse, making it ideal before applying a moisturizer.


For enhanced radiance, gentle exfoliation is key

To refine your skin's texture and boost luminosity, we recommend incorporating a gentle exfoliant into your routine 1–2 times per week.

Introducing REVEAL, our waterless illuminating exfoliant, which:
- Removes dead skin cells
- Gently purifies with white clay
- Smooths the skin's texture
- Instantly boosts radiance
- Helps the skin absorb subsequent skincare products more effectively

Together, VELVET and REVEAL create a simple, sensory, and complete skincare routine that is deeply respectful of your skin.

Double cleansing is not essential for achieving clean, healthy skin.

What truly matters is using a cleanser that is:
- effective
- gentle
- non-stripping
- sensorial
- concentrated with natural active ingredients

VELVET provides exactly that:

- A waterless 2-in-1 cleanser that removes makeup, cleanses, and nourishes in a single step while preserving the skin’s natural balance.

- A modern approach to cleansing:

fewer products, more effectiveness, more softness.


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