Our story

A conviction: beauty deserves better than compromise.

THE BEGINNING

L’AUGUSTE Provence was founded in 2019 through the collaboration of two women:

Laure, a painter based in Provence, and Stephanie, who has been passionate about aromatherapy for over 20 years.

Their conversations led to the creation of an organic lavender sachet adorned with an original watercolor, designed as an object of well-being.

Soon, the desire to expand their vision became clear: to create skincare that combines effectiveness, sensory pleasure, and emotional connection.

The name "Auguste" comes from the first names of both Stéphanie’s and Laure’s maternal grandfathers—one a craftsman and the other an illustrator.

The Waterless Turning Point


Drawing on her expertise in aromatherapy, Stephanie realized that concentration is crucial:

Why dilute valuable active ingredients in water?

Why pay for water when you can have the pure essence?

The decision to go waterless became evident: no water, no preservatives, no compromises.

They developed ultra-concentrated formulas that transform upon contact with water on the skin, delivering a triple benefit: efficacy, sensory pleasure, and emotional impact through the use of essential oils.


A Workshop in Provence



Each product is handcrafted in our Provençal laboratory—no outsourcing and no industrial production.
Laure paints the watercolors, while Stephanie formulates and creates the products.
Provence is not just a backdrop; it is our living laboratory, filled with light, stone, lavender, and olive trees.

Our Values


- Concentration: no superfluous ingredients.
- Innovation: transformative textures and reimagined uses.
- Craftsmanship: handmade in Provence.
- Authenticity: pure, organic essential oils and 100% plant-based actives.
- Modernity: rooted in Provence, looking toward tomorrow.

Today

We are a small, independent house that continually evolves, refines, and perfects our offerings. In 2025, our Fleur de Lavande soap received the Prize of Excellence from the European Natural Beauty Awards.

We don’t promise perfection; we offer the essential: exceptional care, pure concentration, and simplified rituals.



L’AUGUSTE Provence: A Provençal beauty house and pioneers of the waterless movement.

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