When we discussed the name for our brand, I suggested "Auguste" to Laure because it was my grandfather's name, who was a basket maker and a role model for me.
I wanted to honor his memory and draw his strength for this new venture. In addition, Laure also had a grandfather named Auguste, a draftsman and illustrator.
Nothing further was needed, and thus, L'AUGUSTE Provence was born."
Stephanie, co-founder