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Our story

INSPIRED BY PROVENCE

"A few years ago, the desire to take painting lessons came back to my mind. That's when I met Laure, a talented painter established in Provence.

Our painting sessions not only led to a beautiful friendship but also inspired the creation of L'AUGUSTE Provence in 2019.
We wanted to create something special and unique to showcase the region's beauty, combining our respective skills — Laure's artistic talent and the sewing skills I had acquired many years earlier from my mother.
That's when we came up with the idea of making lavender sachets with a watercolor of the Provence landscape printed on them. To add to the elegance and refinement of the product, we decided to package the sachets in matching boxes.

L'AUGUSTE Provence, a French brand

When we discussed the name for our brand, I suggested "Auguste" to Laure because it was my grandfather's name, who was a basket maker and a role model for me.

I wanted to honor his memory and draw his strength for this new venture. In addition, Laure also had a grandfather named Auguste, a draftsman and illustrator.

Nothing further was needed, and thus, L'AUGUSTE Provence was born.

In our Provence atelier, Laure creates all the watercolors that adorn our entire collection, from lavender sachets to natural cosmetics.

Each collection is unique, blending art, craftsmanship, and natural beauty for extraordinary experiences. Every L'AUGUSTE creation is a one-of-a-kind piece of art, where original watercolors transform daily rituals into exceptional moments.

From our product textures to our fabric packaging, we craft a complete sensory experience that transcends traditional skincare."

Stephanie, co-founder

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